POP corrugated cardboard display stands, as a type of POP display stand, represent a new application of paper packaging products in the transformation of advertising media, primarily used for product promotion in supermarkets and retail stores. With economic development, consumers seek a match between products and their own aesthetic tastes, making research on product form particularly important. This research focuses on the design of these forms, systematically elucidating form classification, creation methods, and the principles of formal beauty such as variation and unity, symmetry and balance. Design requires analysis of elements such as materials, function, structure, graphics, and color, striving for a harmonious relationship between the display stand's form, consumers, and products.
In the past decade or so, due to increased environmental awareness, the paper display stand industry has developed rapidly, with China's paper display stand exports increasing year by year. However, in recent years, due to the slow global economic recovery and rising raw material and labor costs, some companies have experienced a decline in exports, making marketing strategies for overseas markets a relevant research topic.